Tinker Tailor Soldier Spy.
This film trailer tries to do many things. The first thing you instantly recognize is that it is showing you all the A-List actors in the films straight away, to the audience it must draw them in, for the actors are re-nound for being great. A majority of people go and see films because of the actors in them, also through sexual magnetism, if a specific age group of gender find an actor attractive,t he chances of them going to see the film is very high. The second factor you recognize whilst watching this trailer is that it sets out the story line very clearly. It explains what the main character has to do, "there is a mole at the top of the circus, he has been there for years", so ultimately he has to find out who the mole is. But for people who don't know what that means, it could prove to be a very confusing film. The other thing this trailer does to its audience is leaves longing for the questions to be answered. At the end of the trailer you find there are many ends which need tying up, so the audience may feel compelled to go and watch the film for that reason. Other factors such as, when it was set, are clear in this trailer because of what they are wearing and the props, for example, the typewriter. It is a well crafted film as it shows some of the most important aspects from the film but does not let out too much information however it does showcase the genre of the film which is just enough to keep the audience going until (what the trailer is trying to achieve) they go to the cinema and watch it for themselves.
Well done you have identified actors and genre as two of the main selling points of the film. You also mention that it appears well crafted which appeals to the target audience. You could also have mentioned that it based on best selling novel.
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