Animal Kingdom
Animal Kingdom was shown mostly by small, independent cinemas. It is categorized into the thriller genre, which at first thought you would think it would only appeal to a small minority audience. The Australian Film was being created on a budget of only $5,000,000, yet took in a staggering $6,793,982. 
Part of the success was because before the film was even released, there was a viral wave, promoting the film, thanks to the Producer of the film. She did a majority of the promoting online. Another contributing factor to the films' success could be because of where it was shown. It England, it was shown in independent cinemas, rather than mainstream cinema's. Independent cinemas, for example Cinema City in Norwich. Picture House owns this cinema, and for it to receive the full amount (£16,000) Picture House offers cinemas like this, 35% of their screenings have to be European, so that is where a lot of funding comes from in order to screen this type of film. Cinemas like cinema city are often placed in towns and cities that hold a university. Because they are cheaper, students from the university are attracted to the cheaper ones, which often screen some of the same movies, however it also influences them to go and see something a bit different, much like Animal Kingdom.
Animal Kingdom also attracted a lot of attention was that because there were no A-list actors in the film, people had no pre-judgments or the film, depending on who was in it. For example, if Hugh Grant was it in, we may associate it with his role in Love Actually, and many of his other Rom-Com characters. The only recognized actor in it would be Guy Pearce, however not everyone knows about him and his acting career so the film's actors were still kept pretty anonymous. I think this created a mystery about the film.
On IMBd website, the user ratings turned out to be an average of 7.4 out of 10, which for a low budget, foreign film with no a-list actors in it, is pretty impressive.
The people who gave it the highest rating on this site were under 18 year olds, males in particular. I think this is highlighting the target audience.
Overall Animal Kingdom was a success because it relied on internet marketing and advertising. If the online marketing had not have taken place then it would not have been such a success.
I will be ordering this film online, I thought it was fantastic.
Words - 419
Part of the success was because before the film was even released, there was a viral wave, promoting the film, thanks to the Producer of the film. She did a majority of the promoting online. Another contributing factor to the films' success could be because of where it was shown. It England, it was shown in independent cinemas, rather than mainstream cinema's. Independent cinemas, for example Cinema City in Norwich. Picture House owns this cinema, and for it to receive the full amount (£16,000) Picture House offers cinemas like this, 35% of their screenings have to be European, so that is where a lot of funding comes from in order to screen this type of film. Cinemas like cinema city are often placed in towns and cities that hold a university. Because they are cheaper, students from the university are attracted to the cheaper ones, which often screen some of the same movies, however it also influences them to go and see something a bit different, much like Animal Kingdom.
Animal Kingdom also attracted a lot of attention was that because there were no A-list actors in the film, people had no pre-judgments or the film, depending on who was in it. For example, if Hugh Grant was it in, we may associate it with his role in Love Actually, and many of his other Rom-Com characters. The only recognized actor in it would be Guy Pearce, however not everyone knows about him and his acting career so the film's actors were still kept pretty anonymous. I think this created a mystery about the film.
On IMBd website, the user ratings turned out to be an average of 7.4 out of 10, which for a low budget, foreign film with no a-list actors in it, is pretty impressive.
The people who gave it the highest rating on this site were under 18 year olds, males in particular. I think this is highlighting the target audience.
Overall Animal Kingdom was a success because it relied on internet marketing and advertising. If the online marketing had not have taken place then it would not have been such a success.
I will be ordering this film online, I thought it was fantastic.
Words - 419
Good. You have looked at the information on the way the film was marketed and identified some of the reasons why this helped promote the film to a specific audience.
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